Brand & Logo Creation

Role: Designer

Date: May 2022

Design Goals:

My design goals here were to create a personal brand identity by using color, imagery and typography to convey my personality, character and what I stand for. I started with a word association exercise to come up with some words I thought were descriptive of myself, as well as choosing a color palette and typography that define my personality. Some of the words on my list were:

• friendly

• focused

• fun

• detailed

• inquisitive

• versatile

Through this exercise, I started to build a brand identity. I created a moodboard (above) with images, colors and fonts that I feel describe me well. I then created a personal logo that represents my personal brand.